Which of the following is NOT a pre-shopping activity?

Negotiating price is an activity that typically occurs after the shopping process has begun, often during the purchase phase, rather than before a consumer begins shopping. Pre-shopping activities are focused on gathering information and evaluating options, which assist consumers in making informed decisions before they commit to buying a product.

Assessing product quality, engaging in comparison shopping, and gathering information from various sources all fall under the category of pre-shopping activities. These processes help consumers filter their choices and understand what they want or need before entering the marketplace. In contrast, negotiating price is more about finalizing a transaction and is not part of the initial preparation phase for shopping.