What is typically included in pre-shopping activities for consumers?

In the context of pre-shopping activities, gathering information on costs and brands is a fundamental step for consumers. This process involves researching various products, assessing their features, quality, and comparing prices across different stores or online platforms. By doing so, consumers equip themselves with knowledge that allows them to make informed decisions when they do eventually make a purchase. Understanding the costs and available brands helps in identifying the best value for money, ensuring that consumers can also weigh their options in terms of budget and preferences.

While comparing store locations is a useful activity, it usually comes after deciding what product to purchase. Negotiating prices typically occurs during or after the shopping experience, not before, as many consumers are often more focused on finding the right product and price information. Similarly, browsing social media for discounts may be part of the shopping process but is generally not categorized as a pre-shopping activity. The emphasis during the pre-shopping phase is on gathering relevant information that will assist in making a well-informed purchase decision.