What is the purpose of unit pricing?

Unit pricing serves the primary purpose of allowing consumers to compare the prices of similar products in different sizes or quantities. By presenting the price per unit of measurement, often in terms of a standard such as per ounce or per pound, unit pricing enables shoppers to make informed choices about which product offers the best value for their needs. This is particularly beneficial in grocery shopping where products come in various package sizes, and it can be difficult to ascertain which option is more economical at a glance.

While quality, tax calculations, and expiration dates may be relevant considerations when purchasing products, they are not the main objectives of unit pricing. The focus is specifically on price comparison, making it easier for consumers to determine which product provides more or less for their money based on consistent pricing metrics.